Introduction of Digital Marketing

  Explore Digital Marketing with us......

Are you really enjoy to learn digital marketing???? First lets start with what is digital marketing?

Digital marketing is used to promote brand or services through internet with target customers

It is booming now.  Lets take a real time example...

Now a days do anyone go to market or shop in person and buy the product?

 The answer will be  "NO"

We buy most of the product through online. Because we get the product by ordering in home and get the

product by our own place.....

Its really very interesting...... and now lets explore job roles in digital marketing

1) SEO ( Search engine optimization )

2) Content marketing

3) Web design

4) Email marketing

5) PPC

6) SMM ( Social media marketing )

These are the job roles under digital marketing......... Most of these were we already using.

Today lets see what is SEO?

In our day to day life we use google , if there is any doubt in regarding search the  meaning of unknown words or education  or  health or any other field we use google . 

When we search the words in google, it will show related words about what we typing in below list.

We will type half only, the remaining words will be appear in below list..

KEYWORD:

The below listed words will be created by SEO executive. These words are called keywords.

EXAMPLE OF KEYWORD:

Lets take a example when we type "NEW" in google , it will show what are the words related to "NEW" in google. This "NEW" is a keyword. 

SEED KEYWORD:

The words related to "NEW" such as 

1) news

2) new york

3) news google

are seed keywords.......

When the SEO executive use the right keyword and seed keyword then there is more possibility that the users visit your website soon......

This leads to traffic towards your website. We need to analyze the competition of the keywords and use the low competition keywords so that the traffic towards our website will be more....

The basic thing here is we need to analyze your user and find what they search in search bar.

There were many keyword research tools available in Google itself . With the help of this, we can find 

what are the keywords the user use and the level of competition towards the keyword......

Some free keyword research tools i listed below:

1) Semrush

2) Google Keyword Planner

3) Moz

4) Ahrefs

Types of Keyword:

Basically there are 4 types of keyword:

lets see it one by one

1) Informational keyword

2) Commercial keyword

3) Transactional keyword

4) Navigational keyword

I give the definition of this keyword with below picture. It may help you to understand about the keyword..

Based on specificity and search volume ,keywords are classified into 3:

1) Short tail keyword

2) Mid tail keyword

3) Long tail keyword

Now let's see what are the definitions of these keywords:

1) Short tail keyword:

in this keyword, the user search only one word or two word. It has a high competition. It is difficult to get the traffic towards your website by using short tail keyword

EX: t-shirt

2) Mid tail keyword:

In this keyword, the user search will be between 2-3 words. it is the extensive version of short tail keyword. there may be a possibility the user might visit your website.

EX: t-shirt for men

3)Long tail keyword:

In this keyword, the user search will be more ellaborate. They search very specific. When the SEO executive find the long tail keyword the user search in search engine. 

Then this leads to increase in traffic towards your website. and the competition of this keyword is very low....

EX: t-shirt for men under Rs.200