Types of SEO - Technical SEO
TECHNICAL SEO
Last week, we saw about ONPAGE SEO, lets dive into the topic of TECHNICAL SEO
Technical SEO:
Technical seo focuses on optimising a website's backend and infrastructure to improve its crawlability, indexability, and overall performance, make it easier for search engines to understand and rank it effectively.
1)HTTPS
2)Mobile friendly
3)301 redirection
4)302 redirection
5)custom 404 error
6)page speed
7)structured data
8)robots.txt
9)preferred domain version
10)Broken links
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1)HTTPS:
HTTPS is the hyper text transfer protocol secure.
It helps to make your website secure. So users trust your website and give their data to our website.
If we use http then the website is not secure so there may be a possibility of hacking your website.
So use https version.
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Your website or blog or article anything which you post to interact with users must be mobile friendly.
Because most of the people use mobile to search anything so if your website is mobile friendly then it is
easy for users to visit your website.
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It is used to tell your users and search engine that your website is permanently move to another website.
You can redirect them with the help of this. This may make the users comfort to visit your anyother
page of your website. The rankings and seo traffic will go to the new URL page.
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4)302 Redirection:
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It helps to tell your users and search engine that your pages in the website is removed from the website.
So that user understand that the owner of the website has removed the pages in website so they can
navigate any other pages in website. It helps to make the user navigate the other pages in your website
which useful to them.
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6)Page Speed:
The page speed should be fast so that user visit your website and take the information.
If the website does not open quickly then the user move to the next website. This leads to loss the
ranking of website. Your website page size should be less, so that it will load within 2-3 seconds.
There are also lot of online tools to check your website page speed and other features .
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7)Structured data:
Your website should be in structured data. All the datas in your website should be arranged in proper
manner so that the user visit your website and stay long. If your website is in unstructured form, the user
will not able to understand the information. This leads to loss of seo ranking.
8)Robots.txt:
It is a text file which helps to tell the search engine which page to index and which page not to index.
Mostly ecommerce webiste use this . While creating a website we may often use copywrite images or
text. If we continously use this then google make our website spammy and we lose our ranking.
So to avoid that by using robots.txt we tell the search engine which page to index and which page not to
index.
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Your domain should be used with keyword so that it helps the search engine to understand what you are
saying about with your website. This helps to make your website come first in search engine.
So that it will helps to get organic traffic and ranking of your website.
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PREFERRED DOMAIN VERSION
10) Broken link:
This points to a website or page that the page does not exist longer and it leads to custom 404 error
page.
Types of broken link
1)Internal broken link
2) External broken link
3)Backlink
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BROKEN LINK
That's it about technical seo. Lets see the offpage seo next week.
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Thank you!!!!!!!!!
Insightful and very well-written! This blog not only educates but also motivates businesses to act. Partnering with a result-oriented Digital Marketing Agency can help in turning these insights into successful marketing campaigns.
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